Campaign concept
A marketing strategy has been developed, including a one-month program alongside the campaign, featuring Ramadan prizes and gifts. Presented to followers through live draws in the presence of influencers. The brand’s advertising appearance varies throughout this program, targeting the audience through diverse media.
Campaign results
advertising creatives
0
views per influencer
0
M+
tweets using the hashtag
3k -
0
k
impressions
0
M+
Multi-channel targeting
Visual
Promotional ad production
Audio
Live broadcasting
Interactive
Ramadan riddles
Direct
Video shoots with micro-influencers
Indirect
Brand presence at events
Campaign objectives
- Increasing TikTok followers.
- Boosting engagement across all brand posts.
- Increasing website visits.
- Directing customers to on-ground sales points.
- Raising brand awareness.
Behind the scenes
